Let’s share a fun fact, the only constant in social media is that it is not constant!
A few years back, no one would have even predicted that an application for dance and music would become the most-downloaded app in the world. Till 2008, nobody knew Facebook and Instagram would take over the entire concept of socialization. But here we are in 2022, and social media has changed its game like never before.
The way Instagram, Facebook, Twitter, and TikTok have taken our social lives by storm, it is pretty evident that social media has now become an essential part of our daily activities.
Since social media is changing its landscape so quickly, it is necessary to watch rapidly transforming social media trends. Whether you are a marketer or a digital content producer, understanding the growing trends is equally essential for everyone to grow in their respective fields.
If you are a savvy marketer or a dedicated creator, we have compiled a list of 10 social media trends that you need to watch in 2022.
TikTok Will Become Huge
Instagram is undoubtedly a firm favorite, but TikTok is climbing high in the ranks and has recently topped the charts by having a billion users globally. Since TikTok is known for short-form video content, it will continue to boom in 2022 because this type of content is worth watching. A lot of influencers have made their way into giant brands with TikTok and are now their front faces like Khaby Lame is for Hugo Boss.
TikTok has become helpful for businesses by launching TikTok Ads and TikTok Business oprofiles. So, the platform has become more than an app for Gen Z. Social media managers can now use TikTok to grow their brand’s online business by creating short-entertaining videos and bringing quality traffic to its website.
Influencer Marketing Will Keep Soaring
Influencer marketing is not a new concept in social media marketing, but it will continue to rise in 2022. Since brands continue to launch new products/ services for their audience, they need influencers with a good following to eventually bring traffic to their business.
Since these influencers usually know the best time to post on Instagram and use the right Instagram Scheduler for their postings, they can help businesses find profitable leads via this platform. Brands will continue to invest in influencer marketing because digital content consumption is increasing among the audience with each passing day.
Social Commerce Will Boom
Social commerce is continuously booming worldwide since businesses are buying/selling their products and services directly via social media platforms. All prominent social media channels will invest in social commerce to increase sales and generate reliable leads. Facebook Shops and Shopify are a few examples of how social commerce is taking online shopping to another level.
From the shoppable posts on Facebook to the Instagram and Snapchat storefronts, social networks will evolve and become platforms for retailing purposes. Brands will now have to focus on developing a seamless shopping experience, so the audience can quickly browse their favorite product and buy it right away!
Video Content Will Dominate the Audience
One of the YouTube hacks that brands can implement while making their YouTube content is to make YT Shorts as they are more likely to get views and likes. With the rise of TikTok, Instagram, and YouTube, it comes as no surprise that video-form content is a social media trend for 2022. There are multiple formats to support video-form stories on social media platforms too.
By the end of 2022, more than 82% of all the online content will be video content which consumers will find more engaging and interactive. Brands can create short success stories, how-to tutorials, entertaining BTS of the workstations, and ask the audience what type of content they want to see!
This way, long/ short-form video content will gain recognition among the target audience, indirectly boosting the traffic.
Personalization Will Be the Core Element
In 2022, personalization will become a global social media trend for consumers, and the audience will look forward to personalization from merchandise. A lot of people may argue that personalization is not possible for brands in terms of different consumer segments; however, brands can target as many small segments as they like with customized social media ads.
Personalization will become dominant with the righteous delivery of social media ads among social media platforms. Customizing and targeting the audience is quite vast for the marketers, which helps you show the right ads to the right customers at the right times. You must have seen if you check an ad for any product on Instagram, your entire feed and ads are filled up with relevant products; this is what we call personalized targeting.
Reaching New Audiences Will Be the Main Target
One of the main goals of marketers in 2022 is to reach newer audiences on social media platforms for their business promotion. Marketers will continue to work on their relationships with the brand’s existing customers and will nurture them to thrive. Brands will also work on customer service to provide a seamless experience to their audience.
For instance, if you use TikTok for brand interaction with the audience, you will have to understand the Twitter Algorithm. This way, you will be able to post the ideal type of content for your target audience at the perfect time. It will help your content appear in a lot more searches organically, which will boost your online presence fostering a deeper relationship with the audience.
Augmented & Virtual Reality Will Become Primary
Social media trends of 2022 will see a skyrocketing rise in the adoption of multiple technologies, including augmented reality (AR) and virtual reality (VR). As these platforms will continue to roar, users will demand highly engaging and interactive experiences with these technologies. However, VR and AR will change digital content requirements, and social media platforms will have to leverage those in the near future.
Instagram has been using an application of augmented reality for some of its photo filters, where we can add different elements and filters to our photos and stories. Brands can also use AR and VR to provide people with a better shopping experience before buying the product actually. With this AR & VR technology, click-through rates can boost up to 33%, and the trend will grow even more in upcoming years.
Snackable Content Will Be in Demand
People crave entertaining and interactive content on the brand’s social media profiles. A photo, infographic, video, or even a simple poster should be backed up with creative ideas, design, content, and colors. You can use a content creation platform as well to get the job done. This way, it helps the brand hook the audience with their posts. Just as TikTok videos are snackable and attention-grabbing, your brand’s social media presence must be highly captivating.
Since social media attention spans are pretty short, you need to create the type of content that is not boring. Keep all your content crispy and highly engaging for the audience so that they crave more from you!
Era of Memes
Nowadays, social media has become a home to humorous and fun content, generally memes. By 2022, we predict that memes will become a more significant part of marketing strategy. There are thousands of templates for memes (videos/ GIFs/ static images) that you can use to depict a specific situation. This way, it becomes easier to interact with the audience and persuade them to buy your product.
Since memes are pretty powerful and witty, they make certain situations relatable to the viewer amplifying the engagement and interaction. Learning the Pinterest algorithm will also help you maintain boards on the platforms related to memes, and you can share that in the future across your social platforms. These branded memes will allow the audience to interact with the brands on a lighter note, giving marketers multiple opportunities to turn the audience into leads.
Customer Service x Social Media
Social media is the home for people to connect with their favorite brands, share pictures/ videos, and stay active online. However, social media has now become more than just that!
When it comes to the opportunities to use social media, the sky is the limit for marketers. In 2022, we will witness a rise in the use of social media platforms as a customer service channel.
Brands have concluded that Facebook, Instagram, TikTok, etc., will continue to boom and can turn out to be powerful platforms for delivering solid customer service. More than 60% of customer service requests will be sorted out with digital marketing channels by 2023. Incorporating the proper social media channels will help the brands to answer the audience directly, and people won’t see a lack of responsiveness from their favorite brand.
Wrapping It Up
Social media trends are continuously evolving and will continue to do so in 2022. Rather than looking back and evaluating the previously implemented strategies, it is high time to take newer trends into action. Get this guide about the ten best social media trends by your side, and update your social media marketing strategy in no time to make the most out of social platforms.
I am a passionate content writer with a computer science background who always loves to write informative blogs. I usually love to watch cartoons and hang out with my friends when I am free. Launching my personal makeup brand has always been my dream, and I am open to more advice about it. Ping me at [email protected].