More than 92 percent of people now use the internet to look for a home. Real estate-related Google results increased by 253 percent between 2009 and 2013 according to a joint report by The National Association of Realtors® and Google. These two figures can help bring you back to reality if you had any doubts about the value of your real estate website.
Homebuyers and sellers are looking in today’s market continuously search for information. They’re going online to find knowledgeable agents, information about the community, comprehensive property search capabilities, marketing strategies, and data on the market, all rolled up in a pleasant user interface.
Real estate agents are being inundated with various ways to develop their real estate websites as the need to improve and perfect your online presence continues to expand. While others are more advanced and necessitate the assistance of a specialist web designer, some of these methods are self-evident.
In today’s rapidly changing market, we’ve compiled a list of 5 tips to help you improve your real estate website and provide future and current clients with the user experience and knowledge they need.
These five tips will help you fine-tune your website design so that it not only attracts more unique visitors but also converts them into leads and referrals. High-quality photos, IDX search features, and comprehensive details about your service area are required on any real estate website.
1) Your Site
The more photos and videos you have on your website, the better. This is something that all web designers agree on. However, if you follow this advice without considering the impact that having too much data on your site would have on users, you can lose more visitors than you gain.
1. A) Pages that are Slow Loading
According to a new Aberdeen Community survey, visitors are more likely to abandon your page if it takes longer than 5 seconds to load. The better users feel about your business and brand, the quicker your website loads. The more information you load into your web, the more likely your pages will be slow to load.
Optimizing the real estate website to accommodate the load of several users is critical in an industry that relies heavily on online traffic to generate revenue. The common cause of slow loading pages is adding pop-ups or loading a lot of videos and images without considering the website’s potential.
Select a competent web designer who is concerned with the end user’s experience as well as the site’s overall appearance and navigability.
1. B) Pop-up No No’s
Nothing is more irritating than having a pop-up ad or sign-up banner interrupt a visitor’s search on your website. Frequently, the user has only been on the web for a few seconds. They haven’t even had a chance to look at your products before being asked to subscribe to your newsletter or register on your website.
Enable your website to generate revenue on its own. If you’re doing your job correctly, they’ll know exactly where to reach you or sign up for your e-mail notifications when they’re ready to learn more. Avoid frustrating potential customers by bombarding them with intrusive interruptions such as pop-up advertisements, audio, and video within seconds of their arrival. After they’ve been on the web for a while, a gentle nudge never hurts, just do it with caution.
Constantly updating and providing accurate information is one way to boost your real estate website. Web material, such as real estate blogs or white papers, may help with this. These two suggestions are unique ways to provide reliable information to potential buyers and sellers.
Some of the traffic to your real estate website would most likely come from first-time homebuyers and sellers, depending on your region. They are also totally unfamiliar with the process and are looking for details that will make it simpler and less stressful. Including step-by-step buying and selling instructions on your website will greatly enhance its utility.
Similarly, buyers and sellers want to know what to expect during the home buying or selling phase. They want to know what kind of paperwork they’ll need, how much money they’ll have to invest, if they can make home repairs before selling or whether they’ll have to pay for checks before buying.
The answers to these questions are known by any trained real estate agent. Share the details with the people who come to your website. They make excellent educational items, can be updated regularly with new and interesting information, and will help you establish confidence and a positive reputation with your potential clients.
3) Your Information
Many industry websites can advise you to provide your website visitors with a wealth of information, ranging from community statistics to home prices. However, this is just a portion of the details that prospective homebuyers and sellers need. They also want to understand the meaning of a lot of the jargon.
Thesaurus of Word
Do not assume that your clients are familiar with many industry words. They may have used the term “mortgage” but they may not know the difference between a fixed-rate and an adjustable-rate mortgage?
Educate the Audience
Your real estate website is a perfect place to help inform the guests about the housing industry in addition to defining words. It not only keeps your website’s content fresh and unique, but it also does the job for you. Prospective customers are far more optimistic and readier to move forward by the time they pick up the phone to contact you.
4) Your Follow-up
We previously addressed the frustration of pop-ups that asks for information from visitors before they even have a chance to browse your website. Follow-up is crucial for converting website visitors into customers, but there is an approach to it that will yield the best results.
Links that are Strategically Placed
First, along with your services tab and the about page, your real estate website should have a contact tab at the top of the page. Additionally, every page should provide strategically positioned links to contact you. Your contact details should appear on a sidebar that is easy to see when a visitor to your website clicks on a listing.
It’s also important to provide visitors with a variety of ways to reach you. On each page put social media buttons so visitors can share your site or login with their Facebook or Twitter accounts.
Online Contact Form
Because it can provide you with a wealth of data on the backend, your online contact form is crucial. Keep it short and clear for your users, that is the most important. Get their email address, name, phone number, and a convenient time to contact them. They should not be required to provide information such as their address, age, ethnicity, and so on.
It’s fine to give them the option of leaving a message or stating why they’re contacting you, but make it optional rather than mandatory. Simply include a drop-down menu from which they can choose, such as “Interested in buying a house,” “Interested in selling a home,” or “Want more detail.”
5)Your Web Designer
When looking for a web designer to help you improve your real estate website, look for someone who can provide you with more than just a regular website; someone who can cover all of the bases and come up with new ways to improve your online presence. At Prism- the best seo company in Dubai we specialize in just that! Our processes are tried and tested, and our projects are cutting-edge.
Our team of developers, designers, and industry experts stay on top of industry trends and real estate technology. Take advantage of our free consultation to learn more about how to better your real estate website – contact us today at Prism- the best search engine marketing agency in Dubai.