When hiring an SEO agency to do your digital marketing work, there are several things that you should keep in mind. The hiring process should not be something you overlook and should instead be the time where you get answers to all of your questions and feel reassured that you will be working with the right SEO agency for your business. Without further ado, here are our top pieces of advice for hiring the right firm.
#1 Set a Budget
Before you set about hiring an SEO agency, it is important to have an idea of how much you are willing to spend on your digital marketing campaign. While a reasonable budget is required to get good results, you also do not want to fall prey to being upsold. Have a clear idea of what you are willing to spend (with some room for negotiation) and strive to find the company that can work within your budget.
For most campaigns, you will require at least a few thousand dollars a month to be successful. Ensure that you know this but also ensure that you do not get pushed too far over the limit of what you can afford by an SEO agency.
#2 Understand Your Objectives
Along with budget discussions, discussions about what exactly you want to get out of digital marketing are essential. While an SEO agency can obviously advise on which approaches are best to take, knowing your goals and objectives will assist them with making these suggestions.
It is important that both you and your SEO agency are on the same page. Having an understanding about your business and what they can do to further it, taking into account its unique features, is the mark of a good marketing firm. Coming to an understanding of the unique challenges and goals of your business will allow for tailored solutions to be made that both parties can work towards harmoniously.
#3 Communicate Clearly
To maintain your relationship with your SEO agency and continue working towards the same goals, both you and them need to communicate frequently and clearly. When things go wrong, when things go right, when things are stagnating, you always need to be updating each other on your activities and on your progress. This will allow for a more streamlined, and hopefully more successful, approach.
Everything is more efficient if you are open and honest with your SEO agency and vice versa. You need to have a positive and understanding relationship so that when problems do arise, they can be fixed quickly and without issue.
#4 Compare Reviews
If you are still tossing up between a handful of potential firms, comparing reviews is a great way to narrow down your options. Each SEO agency, particularly if they are ones with years of experience and a large customer base, will have a collection of reviews. Seeing the experiences of past and present clients will be a good indicator of how the firm works and if they are likely to be a good fit for you and your business.
Reviews are readily available on Google. Ensure that you weigh up the good and the bad and also take into account how reputable the writer of the review is.
Keep these things in mind when you are hiring an SEO agency and you will find a firm that you will be able to work effectively with. Remember to communicate well and ensure that both parties have a good understanding of each other in order to make progress.