Digital Marketing

Best Tools For Business Analysts

The role of a business analyst in any company is to build a bridge between IT and the business. They use different tools and techniques to manage and collaborate to analyze multiple aspects of the business. They ensure the smooth running of the various business processes and services.

Business analysts handle documentation in their daily lives. They have to submit regular reports. This article lists a few tools business analysts can use to make their work easy. 

  • Pencil

Pencil is a widely used open-source tool for prototyping and creating business mockups. It is popular because it is free and used by many budding businesses. Prototyping is an integral part of analyzing the product, as it helps analysts get feedback from the customers about the product. The business analysts analyze this feedback and recommend changes to the final product. 

  • PDFSimpli

PDFSimpli is a tool that performs various operations on PDFs like editing, converting, merging, splitting, and many more. BAs should convert XLSX to PDF or any file format to PDF and then share it. No business is free of documentation; all companies prefer to share documents in PDF format. PDFs are the most trustworthy and reliable file formats. Use this tool to perform basic actions like converting Excel to PDF.

  • Google Meet

Google Meet by Google is a video communication tool many businesses and universities use to conduct meetings and lectures. Any meeting can have up to 100 participants, which is a vast number. BAs can use Google Meet to set up meetings between different teams. It is compatible with almost all browsers and operating systems.

  • MS Office

There might be no office in the world that has not used MS Office. And MS Excel and business analysts are best friends; they go hand-in-hand. Numerical analysis is easy in MS Excel and making reports is smooth sailing in Word. MS Office has been around for a few decades and is still popular because of its fantastic features. 

  • HubSpot

HubSpot is a marketing, sale, and service software used extensively by many businesses worldwide. It helps BAs analyze how the marketing campaigns have performed and gives them an idea of what works and does not. 


Business analysts are an integral part of any company. If you are a BA, you should use these tools to make your work a smooth sail. These are some tools that are always on the shortcut icons of any business analyst.

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