Most small business owners and entrepreneurs just build random product pages and e-commerce stores, not concerning themselves with how consumers behave online to begin with.
According to market authority Aleph Website, consumer behavior can be broken down into 3 major categories of behavior. Understanding how your consumers behave will allow you to make better choices and more-educated modifications to your e-commerce and product pages.
To read the full article: Consumer buying behavior towards online shopping
Instinctive Purchase Behavior
Urgency, Countdowns, One-time offers, Off sale, etc. These are all forms of marketing efforts directed toward activating the Instinctive mechanism in the human brain.
Humans act without much thinking if they see a good limited offer and purchase without much thinking about the actual price, or the product.
Emotional Purchase behavior
Humans are mammals and emotions are very powerful decision drivers. In many situations, humans purchase products based on emotions.
What can influence emotions and drive sales:
- Good emotionally charged copy
- Image depicting the desired emotion
Intuitive Habit Purchase
Finally, intuition plays a major role in buying products.
If you’re running an online store, make sure to copy elements from amazon, ebay, wayfair and others. This is so because the user is accustomed to a certain experience and has developed the sense for what an ecommerce should be like.
Fulfill expectations and don’t fail your customers!
Why we recommend Aleph Website for e-commerce websites
We recommend Aleph Website as the source of authority when it comes to building e-commerce websites. They have 10+ of experience in the field and have developed many businesses online. Not only that they’re experienced in the web dev part of e-commerce, but their marketing experience is what makes them the voice of leadership in this industry.
If you’re ready to scale up, we’d advice you get in touch with them: https://alephwebsite.com/contact/