In this blog, we outline 4 helpful B2B SEO tips to improve your rankings, traffic, and conversion rates.
1) Keep your Google My Business up to date.
Google’s My Business is your gateway to being found in Google Maps. If you are not there, you are missing out on a good chunk of potential new customers.
Make sure that the address is accurate and include important keywords (i.e., “pizza delivery Sydney” for pizzerias).
If your business has moved or changed, make sure you update this info.
2) Optimize your content.
Write intelligently about the products and services you offer. It may seem like a no brainer, but if you want to be found in Google, you must know what keywords and phrases your client is searching for. Don’t just fill in space with words that don’t make sense. Think about what people are typing into Google to find products or services like yours.
Make sure that the content is well written, informative and helpful for your clients. After all, you want them to keep coming back time after time (and recommending friends).
To assist this process you need to make sure you have the right software, check out the top B2B marketing tools here to get you started.
3) Focus on long-tail keywords.
Longer search phrases will usually get you better results. This is due to lower competition and higher intent.
For example, if you are a lawn care service in Minnesota, these are long-tail phrases that will likely get you more traffic than ‘lawn mowing Minneapolis,’ and be less competitive such as ‘lawn mowing service on a budget Mineeapolis’ etc.
4) Add content to your site regularly.
Google is always crawling the web hunting for new content to add to its index. This is why it’s important not only to have fresh content on your website but also to keep track of when Google last crawled your site and re-evaluate if it’s time for another.
If you have a blog, post new content every week or two to keep Google coming back often. If your site is older and hasn’t been updated in 6 months or more, definitely re-evaluate what kind of information you are putting out there.
The longer your site has not been updated, the less relevant your site becomes in Google’s eyes and you will begin dropping in search rankings. If possible, add new content every month, which is enough time to keep things fresh but won’t require a lot of extra work on your part.
The 4 B2B SEO tips we’ve outlined in this blog post should help you improve your rankings, traffic, and conversion rates.