Humans process visual information 60,000 times faster than text, which might be one reason why the online audience is flocking from text-based content to videos at a much quicker pace. It is not like text-based content like articles and blogs have become null and void, but if you want to keep the audience engaged and give a reason for the audience to keep coming back to your brand, you can never ignore the power of videos.
While many people focus on creating compelling content and choosing the right video-sharing websites for making the most of their video marketing strategy, you can never ignore the importance of video engagement while trying to be successful on the digital platform.
By doing it right, you can build a long-lasting relationship with all the viewers, and you can be sure that the audience relies on you when it comes to valuable and unique content that is full of information.
So, here are some of the best tips that you can use for increasing video engagement.
Make the most of thumbnails.
If you have not been using thumbnails while marketing your videos, you are missing one of the biggest opportunities for engagement. The thumbnail of your videos can make or break your dream of making your videos viral, and therefore, you should always choose the thumbnail of your videos precisely.
Along with the video’s title, thumbnails are the first thing anyone sees while browsing video-sharing websites—and just choosing the main part of your video and using it as a thumbnail is never enough unless it is very interesting.
It would be best if you always worked on your thumbnail to make it look more enticing. You can even customize the thumbnail to make it look clear and inviting. A strong image that explains your videos in just a glimpse can work like a magic wand for better video engagement.
But if you don’t have a good image that can be used as a thumbnail, you can add text to make the thumbnail clear and more informative. You can also use some free programs for creating clear, high-quality, and enticing images that can be later used as thumbnails.
Don’t forget to react to trends.
All the trending events on a video-sharing platform are one of the best content sources for the viewers. By using the trending events, you are not only able to create fun videos, but you are also able to create brand awareness.
And since brand awareness helps spread the word about your brand among a larger audience, the chances of that large audience engaging with your video also increases. If the trend is towards expert suggestion videos, you should sit down with the experts in your firm and develop a similar kind of video.
This is another effective method of increasing video engagement, and you can use various tools to find what’s currently trending on video-sharing websites.
Collaborate with creators
It doesn’t matter whether you are trying to increase the engagement on your channel or planning for increasing the number of subscribers, collaborating with creators always proves to be helpful and leaves a positive impact on your channel.
Loyal viewers will always trust the creators they subscribe to, and thus, by collaborating with creators, you get access to a much larger audience pool. You even get instant social proof in the eyes of an entirely new audience base, even if they have never heard about your brand.
But focus on collaborating with only those creators that are somehow related to your industry. For example, if you are a graphic card designer company, then you can collaborate with gamers.
Use the best tools
There are many tools that you can use to publish videos on different platforms and keep tabs on the performance of those videos. Such tools offer a comprehensive dashboard for managing everything related to the videos you post, saving a lot of time and effort.
You can even use comment moderation tools to help check all the comments on your videos, and you can even delete the comments that you don’t like directly from the tool itself. Some of these tools are free of cost, while for others, you have to pay.
Growing your video channel can look like a daunting task, but with the right tools and the right tips, you can increase the chances of making your video channel successful. All the tips mentioned in this blog post for increasing video engagement are highly effective and easy to implement. Just use the right mix of strategies and grow video engagement with ease.