Nowadays, hiring is not only about finding out the candidate from any corner, conducting an interview, offering the job, and that’s it.
The recruiting methodology has been round up an excess of three times than before.
Recruiter, hiring manager and the whole recruiting industry started providing significance to other aspects of recruiting. And one of the major elements is serving the best candidate experience to their applicants.
Let’s know candidate experience in detail such as, why candidate experience is important and how to make a better candidate experience.
What is the Candidate Experience?
Candidate experience is an opinion of candidates about the hiring process of a particular company they had applied for the job. The judgment starts forming during the commence of the recruiting process and how the company handles and responds throughout the process.
The assumption can be positive or negative about the company and this makes a great difference on the employer branding.
Why is Candidate Experience Important?
Before writing a word that justifies the importance of candidate experience I want to show you some facts.
- A positive candidate experience makes candidates 38 percent more likely to accept a job offer. (Source:-IBM)
- Job applicants who do not receive a job offer are 80 percent more likely to apply again if they already had a positive impression of the hiring organization prior to applying. (Source:-IBM)
- Negative candidate experience will cause 69% of candidates to never work with your company again. (Source:- Talentboard)
- 72% of candidates who have a negative experience will tell others about it. (Source:- Forbes)
I hope the above statistic figures are enough to know why the recruiting industry is giving weightage to candidate experience.
3 Ways to Make Better Candidate Experience
To make a better candidate experience, you need to live the journey of a candidate, need to think and act similar to the candidate and observe points.
This process may be seen as an overwhelming approach but if you as an employer really want to stand out and want to attract the most qualified candidate then should implement the below points.
So here we go!!!
#1: Start from a clear job description
Research has found that the job description is the most crucial content related to the job.
Thus, if your priority is to attract the top talent, then you must spend time on creating an appealing job description. Yes, it’s right. Applicants need a clear and informatic job description, not just the infinite list of responsibilities.
Mention each and every detail that helps the candidate to identify whether they are the suitable talent for the position or not. A clear job description is a primary step toward a better candidate experience.
#2: Communication is a key
According to the research, one of the main reasons for candidate frustration is lack of response from the employer side.
From the beginning to the end of the process,i.e., From application submission to onboarding, candidates need an update about each stage.
Thus, for continuous communication, create an email campaign in order to attract and engage the candidate. By utilising recruitment software, you are able to send an automated email to the candidates regarding their application update.
#3: Two-way feedback approach
It’s easy to provide feedback to the selected candidates, but what about rejected one?
70 percent of the possibility is there that the rejected candidate will again apply for the job if he/she gets meaningful positive feedback from the employer. Not only distribute the feedback to the candidates but also permit them to mention some weak and strong points about the hiring process.
This two-way feedback approach helps them to share their valuable opinion too, and improve their overall experience along with the employer gets to know about their hiring process.
Final Lines on 3 Ways to Make Better Candidate Experience
About points help you to make a better candidate experience. But one thing you should remember is to try to be more human.
Transform your recruiting approach now by putting candidate experience at the centre. Yes, it is a lengthy and time-consuming process but at the end of that day what you will get is more worthy than it.