Is sticker marketing here to stay? How can sticky pieces of paper or plastic possibly add to your marketing? And why would you want to invest in something that does not immediately boost your SEO or conversion rate?
In the digital era, custom stickers might not seem like the first pick when it comes to marketing. However, we will show you why stickers can still be effective in 2021 and beyond and give you hands-on tips on how to make them work for your business.
Using stickers the right way allows you to stay flexible, increase brand awareness and helps you hit your growth targets. Does that sound good? Then let us get straight to it.
Cater to offline channels
Digital marketing is amazing and offers great opportunities for businesses of any size. But the digital space can often be overcrowded with advertisers, marketing and branding, leading consumers to grow numb to the messages received.
While this is not a call to abandon digital marketing, adding an offline element to your strategy can help you reach more potential customers. With stickers, you can fill offline channels quickly at a low-price.
Below, you will find more tips on how to create your sticker campaign or simply add stickers to your existing marketing efforts. Your advantage is that this way, you can catch your customer off-guard and spread your message more effectively, with less competition.
Guerrilla marketing is one of the greatest ways to use stickers offline. Such campaigns center around non-traditional advertising strategies that surprise consumers and have them interact with your brand. Custom vinyl stickers, like the ones you can find here, are perfect for this as they resist sunlight, water and scratches and can be applied outdoors and indoors.
Marketing happens in the mind
Marketing successes can be captured with numbers and spreadsheets. But, at its core, marketing is a gut feeling. It is what happens in the mind of a customer as they make a purchase decision. It is the feeling that they have made the right decision by trusting your brand.
When it comes to making purchase decisions, we can almost imagine a podium in the customer’s mind. The brand that holds the first spot on that podium in their industry is likely the one we will buy from.
But how can you as a business reach that first spot? A gut feeling can be hard to engineer or measure. What you can focus on is creating positive emotions around your brand and ensuring every step of your customer’s journey is exceptional and keeps your brand’s promise.
You can use stickers to achieve that. They can add the little detail that will make your customers smile and show them that your business is willing to go the extra mile.
The power of giving gifts
Adding free stickers to every order is one of the most effective ways to create that gut feeling, because they have a secret power. Given or received at the right moment, stickers are not considered to be advertising. Instead, they are seen as gifts.
Gift-giving is an established part of advertising as it evokes the so-called rule of reciprocity, a term coined in social psychology. It states that upon receiving a gift, we feel the subconscious need to return the favor. This can then take the shape of a purchase, a recommendation, a repeat purchase or even a post on social media.
A sticker helps you ignite these emotions and link them to your brand, which also increases the likelihood of your stickers actually being used. Imagine your logo as a phone or laptop sticker, and how many people would be able to see it!
And that’s a wrap. We hope we could show you why sticker marketing should still be taken seriously in the digital era, and how you can make those sticky labels work for your business. Should you have any questions or would like to share your experience, we would love to hear from you in the comments below.